We’re pleased to present this blog in collaboration with Felicity from LadyLissy Floristry.
There are a variety of elements which are commonly considered when organising a funeral, one of which is flowers. We thought this would be the ideal opportunity to gain perspective from someone who works regularly with Freeman Brothers though not directly for us, and we’re pleased to present this blog in collaboration with Felicity from LadyLissy Floristry.
Thanks for taking the time to talk to us, Felicity! Could you start with providing our readers a bit of background on your training and how long you’ve been a florist?
“I trained at Chichester College, Brinsbury Campus. Part of the course was that you had to have an active placement and I was lucky enough to get a spot in an amazing, super busy shop which was only about twenty minutes from my home as well! My placement was one morning a week and I loved it! I was only doing such basic chores really but I just loved the atmosphere and getting to learn. I’m a big believer in being a sponge: just absorb all the information! Throughout my work placement I was lucky enough to be offered some more work from the busy little shop and this continued to happen even after I had finished my course. I worked my socks off and eventually became the manager of the shop which was such an unbelievably proud time for me. The business carried on growing and we were sought after in the area.
Fast forward several years and the owner decided it had all gotten a little much and made the incredibly tough decision it was time to let the shop go. My position was held open but through the transition of the shop changing into new hands I decided that maybe this was my time to have a fresh start too, and LadyLissy was born, it was never on my agenda to have my own business but I can wholeheartedly say it is one of the best things I have ever done. Nearly three years in now we are a super busy little business and not only does it support me, I now have staff as well!”
What a great example of following the opportunities which open up for you as your career grows! Thanks for sharing that. Your business covers a variety of customer needs, from weddings, private events and personal gifts to funerals – in your experience, which types of flowers are popular for funerals?
“When it comes to tributes there are two things that are the most popular. Firstly is seasonal, I’m a huge advocate for this as well as it means that customers are going to get their best value for money and that the tribute will make sense to the day around it. Secondly is white and green, it is classic, elegant and so beautiful.”
And what changes have happened during your time in the industry – how have tastes or trends shifted?
“I think people like a much looser natural style now, we still do massed letter and designs but a more loose style is definitely more popular. People are definitely more keen to be eco-friendly as well, so locally sourced and seasonal is a much stronger point of conversation as well now.”
It’s interesting that you mention seasonality – what bearing does this have on what you’re able to produce? This is something which demonstrates the contrast between funeral flowers and other events – weddings, for example, are sometimes planned years in advance, so couples can choose based on the date they have booked, whereas funerals are generally arranged at much shorter notice and without so much agency in the choice of date.
“We are very lucky now that we can get most things all year round, barring some exceptions like peonies and sweet peas. It is best to always go with seasonal flowers but I will always try my absolute best to source special flowers even if they are out of season as they have such strong meaning at such a difficult time.”
It’s great that you’re able to accommodate preferences in that way, and you’re right that personalisation is very important to customers arranging funerals. Are there any particularly unique commissions you’ve undertaken?
“I’m lucky that I have a very open mind and am always up for a challenge. We have made so many different tributes over the time from guitars to butterflies and planes; one that will always stay with me is this beautiful swan. I named her Sophie. She was just stunning.”
Thank you for sharing that photo of the swan, it really is lovely. Finally: what do you enjoy most about your job?
“I love that I have the opportunity to make the worst days of peoples’ lives slightly easier. And give them a slight release from the pain. Everything is bespoke as well so there will never be the same twice which is really lovely too.”
Huge thank you to Felicity for sharing her thoughts with us, and a great insight for us on how one of our suppliers works. For various reasons, including those discussed, funeral flowers are in lesser demand than they traditionally have been, with many families choosing to ask those wishing to offer a tribute to someone to donate to a nominated charity instead. This can be an equally fitting gesture, and we’re pleased to have recently updated our systems in order to facilitate donation payments being made online. For details of our upcoming services and how to donate in memory of someone whose funeral we have arranged, please visit our website.
Tel: 01403 254590
Tel: 01403 785133
25 & 27 Brighton Road
Tel: 01293 540000